DC95 ALFONSO ALBAISA – NISSAN DESIGN AMERICA

April 29th, 2012



Alfonso Albaisa, Vice President of Nissan Design America, joined us on August 10th, 2011 and changed the way we think about DesignChat. Here are some of the highlights of our conversation:

Mr. Albaisa talking about the art of automobile sculpture: We’re so lucky to do what we do -we get to see them as scale models, fx 35 – like an egg had intercepted an aircraft carrier. At infinity we want to be an alternative to tier 1 where we’re a very emotional and sculptural alternative.

Mr. Albaisa on how the public reacts to NDA’s designs: Design is a reflection of culture but also a reflection of our team members.

At each stage of the modeling development, you can see the designers get more excited. At the end of the day, we’re children – and to see our dreams become real is like a drug to us, I mean we’re just chasing that thing… that feeling… its a beautiful thing to watch. The design process has benefited from technology, but has never lost its root in art.

Mr. Albaisa on Shiro Nakamura – He taught me that without a sense of who we are and where we want to go, our art will suffer.

Mr. Albaisa on what it means to design a vehicle today: Humans were never meant to go 70 mph, so the very basic principle of an automobile is to take people beyond their reality.

Mr. Albaisa on the Nissan Cube – The designer had the idea that there shouldn’t be glass where the driver doesn’t look out— only where their line of vision was, and it was an idea that got carried all the way to production. When you see it in the United States, its an odd little kitten.

Mr. Albaisa also talks about his admiration for the Japanese culture. After the earthquake and tsunami in Japan, the people of the company bounced back in an amazing way.